Camping 2025: Between TV cult and urban innovation
The camping industry is and remains on the move. This is currently demonstrated by the "Caravan und Co." trade fair in Rendsburg, which, as the news portal shz.de reports, once again showcases the enormous range of mobile travelling. From huge luxury liners to classic caravans and innovative accessories, it is clear that camping is more diverse than ever before. However, current developments are not only reflected in the exhibition areas, but also in the trends that characterise the market - from celebrated cult vehicles to minimalist innovations for everyday city life.
Cult status on four wheels: The phenomenon Friso Richter
The fact that the fascination for camping often goes far beyond technical data is proven by a duo that has now achieved cult status: Journalist Friso Richter and his 32-year-old Hymer motorhome called "Pamela". As AutoBild magazine reports, the two have become true stars of the scene thanks to the "Camping-Check" programme on public television, reaching an audience of millions. Their success emphasises an important aspect of the community: the emotional connection to their own vehicle and the stories associated with it. The hype surrounding a motorhome that is over three decades old shows that character and authenticity are just as important to many campers as state-of-the-art equipment.
The counter-trend: smart solutions for urban spaces
At the other end of the spectrum, a trend is emerging that aims to maximise flexibility and suitability for everyday use. So-called urban campers, which are based on compact high-roof vans, are rapidly gaining in popularity. Autozeitung provides a current example with its report on the Vanderer Two. The model for 2024 deliberately dispenses with a pop-top roof and offers sophisticated camping equipment for two people based on a high-roof estate. With a price tag of just under 33,000 euros, this concept is aimed at a target group that wants to use their vehicle for everyday use and spontaneously convert it for short trips at the weekend. It is the pragmatic answer to the desire for freedom without the need for a large, purely leisure vehicle.
A market for all needs
The juxtaposition of these two examples - the celebrated classic car with a TV career and the brand new, minimalist city camper - illustrates the impressive range of the current market. While established trade fairs such as "Caravan und Co." unite the entire diversity under one roof, manufacturers and personalities in the scene specifically cater to the most diverse niches. Whether out of nostalgia, a thirst for adventure or the desire for pragmatic flexibility, the passion for mobile travelling is constantly finding new and fascinating forms of expression.
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