Glamping boom and full beds: Why camper independence is more important than ever

Germany Europe's No. 1 glamping destination - practical tips for event travellers

The travel industry is currently experiencing two contrasting developments: While major events in Germany regularly lead to massive bottlenecks in traditional accommodation, the market for luxury camping close to nature is booming at the same time. This dynamic once again emphasises the inestimable value of the independence enjoyed by motorhome and caravan drivers.

Close the gap: When hotels are fully booked

Current events, such as the celebrations surrounding the Day of German Unity, show how quickly metropolises reach their capacity limits. How the Saarbrücker Newspaper reported in the run-up to the Einheitsfest, the vast majority of hotels in the Saarbrücken region are fully booked at the last minute. For spontaneous travellers who do not want to resort to the few remaining emergency accommodations or peripheral locations, the only remaining solution is the mobile solution. This is where your own motorhome comes into its own. The flexibility of finding pitches at campsites or designated parking areas near urban centres is a decisive logistical advantage over hotel guests at major events.

The rise of luxury camping

Parallel to the capacity problems in traditional tourism, so-called glamping (glamourous camping) is experiencing an unprecedented boom. According to recent studies reported in various media such as the Mercury and the HNA report, Germany has surprisingly established itself as Europe's top destination for luxury camping. German regions even outperform established Mediterranean regions in the rankings.

Bavaria in particular has made a name for itself as a glamping destination and is among the top 5 most popular glamping destinations in Europe for the first time. The trend is clear: holidaymakers are looking for a nature experience, but don't want to compromise on comfort and modern standards. The combination of tranquillity, views and luxury infrastructure makes glamping an attractive proposition. This development is also relevant for traditional campers.

Glamping effect: better infrastructure for everyone

Although the glamping target group is primarily accommodated in luxury safari tents or tiny houses, drivers of motorhomes and caravans also benefit directly from this development. The competition for glamping guests is forcing campsite operators to invest massively in infrastructure.

This leads to a general upgrading of the pitches: Sanitary facilities are becoming more modern, catering facilities are improving and the pitches themselves are meeting higher standards in terms of facilities and service. The realisation that Germany is a leading destination for upmarket camping signals a long-term willingness to invest on the part of operators. Campers can therefore expect the quality of pitches and services in Germany's most popular travel regions to continue to improve - a clear added value, regardless of whether they are staying in their own motorhome or in a luxury tent.