Glamping boom and full beds: Why camper independence is more important than ever

Germany Europe's No. 1 glamping destination - practical tips for event travellers

Die Reisebranche erlebt derzeit zwei konträre Entwicklungen: Während Großveranstaltungen in Deutschland regelmäßig zu massiven Engpässen bei der traditionellen Unterkunftsvergabe führen, boomt gleichzeitig der Markt für luxuriöses, naturnahes Camping. Diese Dynamik unterstreicht einmal mehr den unschätzbaren Wert der Unabhängigkeit, die Wohnmobil- und Caravan-Fahrer genießen. Gerade in Zeiten des Glamping-Booms und der damit einhergehenden Beliebtheit von Campingplätzen, ist es wichtig, flexibel zu sein und nicht auf ausgebuchte Hotels angewiesen zu sein. Wer mit dem eigenen Camper unterwegs ist, findet auch dann noch ein freies Plätzchen, wenn andere schon nach vollen Betten suchen.

Close the gap: When hotels are fully booked

Current events, such as the celebrations surrounding the Day of German Unity, show how quickly metropolises reach their capacity limits. How the Saarbrücker Newspaper reported in the run-up to the Einheitsfest, the vast majority of hotels in the Saarbrücken region are fully booked at the last minute. For spontaneous travellers who do not want to resort to the few remaining emergency accommodations or peripheral locations, the only remaining solution is the mobile solution. This is where your own motorhome comes into its own. The flexibility of finding pitches at campsites or designated parking areas near urban centres is a decisive logistical advantage over hotel guests at major events.

The rise of luxury camping

Parallel zu den Kapazitätsproblemen im klassischen Tourismus erlebt das sogenannte Glamping (Glamorous Camping) einen beispiellosen Aufschwung. Laut aktuellen Studien, über die verschiedene Medien wie der Mercury and the HNA report, Germany has surprisingly established itself as Europe's top destination for luxury camping. German regions even outperform established Mediterranean regions in the rankings.

Bavaria in particular has made a name for itself as a glamping destination and is among the top 5 most popular glamping destinations in Europe for the first time. The trend is clear: holidaymakers are looking for a nature experience, but don't want to compromise on comfort and modern standards. The combination of tranquillity, views and luxury infrastructure makes glamping an attractive proposition. This development is also relevant for traditional campers.

Glamping effect: better infrastructure for everyone

Obwohl die Zielgruppe des Glamping-Gäste primär in luxuriösen Safarizelten oder Tiny Houses untergebracht wird, profitieren auch Fahrer von Wohnmobilen und Caravans direkt von dieser Entwicklung. Der Wettbewerb um Glamping-Gäste zwingt Campingplatzbetreiber, massiv in die Infrastruktur zu investieren.

This leads to a general upgrading of the pitches: Sanitary facilities are becoming more modern, catering facilities are improving and the pitches themselves are meeting higher standards in terms of facilities and service. The realisation that Germany is a leading destination for upmarket camping signals a long-term willingness to invest on the part of operators. Campers can therefore expect the quality of pitches and services in Germany's most popular travel regions to continue to improve - a clear added value, regardless of whether they are staying in their own motorhome or in a luxury tent.